A seasoned and accomplished executive with extensive regional and international experience and a track record of achieving outstanding business results.   A compelling history as a successful leader of forming winning management teams, developing successful business partnerships with suppliers and distributors, and turning around struggling businesses.  Exceptional expertise developed from 24 years of multi-faceted leadership roles in the Fast-Moving Consumer Goods industry.   

Core Capabilities 

CEO Berain Water Company (Jan 2023- Present) 

Leading one of the most successful bottled water companies in Saudi Arabia reporting to the board of directors. The company has two bottling plants in Riyadh and Jeddah, a vast distribution network in 22 cities, and a very advanced direct to consumer business serving hundreds of thousands of households in the kingdom. Passionately leading a highly talented workforce of more than 2000 employees.