Alena Kavalchuk is a supply chain director specialising in assortment optimisation, demand and supply planning, replenishment, and IBP/S&OP across omni-channel retail and FMCG in EMEA and the GCC. She has led large cross-functional teams and delivered measurable results—service level 97%→99%, aged stock down, and US$2.5M in planning-driven savings—while embedding a roadmap to cut CO₂ by 30% by 2030. Previously with PwC Middle East, Danone, and Carlsberg, Alena builds planning disciplines that lift availability, reduce waste, and free working capital for growth.