CEO and co-founder of House of Pops, Mazen Kanaan, is a well-rounded FMCG marketing professional with 18 years’ experience working with multinationals in the Middle East. Mazen is on a mission to make House of Pops the number one health and wellness ice cream brand, creating innovative products that delight consumers and promote well-being. His expertise lies in managing and growing portfolios across diverse markets, such as Turkey, Middle East, and Africa. He has successfully launched and scaled multiple brands, like Lipton and Magnum and developed strategic partnerships with key customers and stakeholders. He holds a BSc in Economics from Beirut’s Lebanese American University. When not pursuing his passion for healthy, sustainable treats, Mazen enjoys traveling, playing chess and Padel tennis, dialing specialty coffee, reading and listening to podcasts