For over two decades, Seda Solmaz has been a transformative force in the F&B industry, driving both revenue and profitability growth through innovation with purpose. Her deep curiosity for consumer behavior, coupled with strong global client relationships, fuels her relentless pursuit of bringing novel, sustainable innovations to market. As a champion for Health & Wellness and a passionate advocate for reducing Food Waste, Seda’s work consistently reflects her commitment to a greener future. Beyond her professional achievements, Seda is dedicated to inspiring change on a personal level. She hosts a popular ‘Waste Not Wednesdays’ series on LinkedIn, where she shares practical recipes to help avoid food waste at home, focusing on the most common items that often go to waste. This initiative reflects her belief that sustainability starts in the kitchen, one meal at a time. Seda excels in identifying opportunities and market gaps ahead of the curve, strategically positioning her clients for success. Her passion for Co-Creation harnesses the collective creativity of teams, leading to Bigger, Bolder Ideas that meet unmet consumer needs while injecting Fun into the innovation process. She empowers her clients to unlock their Creative Potential, driving strategic growth through innovative thinking and sustainable practices. In 2016, Seda launched Tetra Pak’s first Customer Innovation Center in Dubai, setting new benchmarks for the F&B industry in the region. Her innovative vision earned her the ‘Best Stand of The Year’ award at Gulfood Manufacturing in 2019, and she has proudly served as a permanent judge for the Gulfood Innovation Awards since 2018. Featured on Dubai Eye 103.8 and a respected moderator at various industry panels, Seda continues to influence the future of F&B industry on a global scale.